Amsterdam-based Buddee secures €1 million to help SMEs streamline human processes

Amsterdam-based HR-Tech startup Buddee has announced that it has secured €1 million in a funding round led by a network of strategic angel investors.

The company plans to use the capital to expand the team and improve services and products. It also wants to make it easier to integrate with workforce planning tools like Shiftbase and recruiting tools like Homerun and Recruitee.

Founded in 2020 by Rob Toonen, Jasper Lammertink, Jean-Luc Bonnier, Buddee helps small and medium-sized businesses more efficiently coordinate and simplify all HR-related processes and administration, including payroll, employee benefits and employment law. The platform provides flexible and extensive role and rights setting for different types of users such as employees, managers, HR managers, external (payroll) administrators, etc.

Buddee’s mission is to make work life better, easier and more fun whether you work for a small or large company.

Speaking about the company, Buddee co-founder and head of sales, Jean-Luc Bonnier, said:

We also help smaller accounting and HR consulting companies by taking payroll administration off their hands or they use our platform to communicate more efficiently and securely with their clients.

Based in the Netherlands, Buddee works with clients including Daily Paper, Tonny Media, Parfumado,, Share Council, Intersport, Royal Jumbo Toys & Games, Canon Medical and Fest.

Co-founder and CEO of Buddee, Rob Toonen, added:

The platform grew faster than the outbreak of the pandemic. The closure meant a big change for SMEs as their employees had to work from home. How should these companies manage travel expenses, days off and working from home? Our platform helps SMEs with these administrative challenges. Many companies still manage their administration in Excel spreadsheets, email and printed files. We connect everything into one digital ecosystem. This saves time and hassle for entrepreneurs, employees and their accountants so they can focus on the well-being of their people. That is not a luxury in the current job market.

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