Times Higher Education (THE) has announced that it has acquired BMI, a leading organizer of international student recruitment events, to change the events landscape for students looking to study abroad.
BMI, founded in 1987, runs personal recruitment fairs and workshops, virtual events and a digital advisory platform, Viva Mundo, which is the leading study abroad platform in Latin America. More than 2,400 institutions from more than 40 countries participated in BMI events.
With Times Higher Education’s student-focused division, THE Student, the deal will expand the range of options universities have to engage with prospective students, both in person and online, according to a THE report. Together, these two organizations reach more than 20 million prospective international students each year.
Student works with a range of trusted partners from across the industry to provide comprehensive advice and guidance to globally mobile university applicants. Last year, he held a successful series of “THE Student Fairs” in partnership with BMI, engaging students from across Asia and Africa.
Commenting on the development, Paul Howarth, chief executive of Times Higher Education, said in a statement:
“The merger of the world’s leading student recruitment events business with one of the world’s largest and best-known study abroad platforms is an incredibly exciting development at Times Higher Education.
Together, we can transform the event landscape for students who want to study abroad – in person and online – by connecting them with the institutions that best meet their requirements and helping them study internationally in a wide range of destination countries.”
Samir Zaveri, CEO and President of BMI, also commented on the development in a statement saying:
“Last year we ran some very successful virtual events in partnership with THE in Africa, India and Asia which allowed us to see the huge student audiences they reach. It also allowed us to fully understand how we can leverage this audience to further enhance our current events and potentially launch new ones in key student recruitment countries and regions around the world.
Therefore, joining forces seemed like a natural partnership given the popularity of THE university rankings and the need for prospective students to meet institutions at world-class virtual and physical events around the world. By teaming up, the millions of students using their platform will now be able to meet universities at BMI’s leading international education fairs.”
The acquisition of BMI follows THE’s acquisition of US-based Inside Higher Ed, which serves a combined audience of more than 50 million users annually, including university leaders, researchers, academic staff and students, as well as policy makers and others. THE acquired Inflexion Private Equity in February 2019.
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