San Francisco-based online educational community Tract is raising $7 million in seed funding to expand its platform

Tract, an EdTech platform where students can create hands-on videos for class projects, recently announced that it has raised $7 million in seed funding.


The round was led by NEA, with participation from Moving Capital, Oceans Ventures, Global Founders Capital, Bessemer Venture Partners, K50 Ventures, G9 Ventures, Graph Ventures, Alumni Ventures Group, Minerva and Correlation Ventures.

According to a statement from the company, the fresh capital will be used to expand into more schools, and it has also launched its first collection of project-based lesson plans in math, English, science, social studies and art. It also plans to remain free for teachers to use in their classrooms.

Co-founded by former Uber product manager Ari Memar and his former high school teacher Esther Wojcicki in 2020, Tract enables students and teachers to learn by creating and sharing educational videos within a secure web-based platform that other children and teachers can engage with through likes and comments. Children of all ages can use Tract, but most students using the platform are between 3rd and 8th grade.

With Tract, students sharpen their critical thinking skills and solve real-world problems while learning, teaching, creating and sharing their own multimedia content. All kid-created content on the platform is interactive, with built-in commenting, liking and sharing features, as well as gamification, prizes and live community events to keep students excited and engaged.

At the time, Memar was working as a product manager at Uber, but was looking for a way to pursue his true passion for early education. He wasn’t sure how he could make the biggest difference until he reconnected with Wojcicki through her nonprofit. He realized he could use his background in technology to help her reach more students with her hands-on, project-based teaching style.

Speaking of the company, Co-founder and CEO of Tract, Ari MemarHe said:

“I was talking to her about the things she was doing, like giving kids a lot of trust and respect to work on real projects, and that’s when a light bulb went off. The first thing kids want to be is a YouTube or TikTok creator. They aspire to be creators because they want to be creative , known and taught.”

The two decided to build a secure, kid-friendly website where teachers could post lesson plans and kids could create video projects for their classes where they could also teach other Tract users with their educational videos.

Adding more about the company, Co-founder of Tract, Esther WojcickiHe said:

“Teachers are overworked and understaffed. Parents are busy. Children are not being prepared for future jobs. My goal with Tract is to help anyone, anywhere, make it easier to prepare their children for success.”

Based in San Francisco, Tract provides a safe and secure space for children to feel empowered and express themselves. His strong compliance practice and moderation have earned him the privilege of serving schools and parents around the world.

According to Memar, by the end of 2020 the prototype was in operation, and during 2021 the Tract began to attract a lot of attention from teachers across the US. It really took off during the pandemic as parents and teachers looked for educational content that kids could use online, and investors started to take notice.

To date, Tract already has more than 30,000 members and 100,000 video projects uploaded to the site, and currently operates in 48 states and 20 countries. The startup raised a small pre-seed round in 2021.

about the author

Author: Shalini Pathak

Shalini PathakShalini Pathak is a writer at EdTechReview (ETR) – India’s leading edtech media and community. He has over four years of experience in the media, covering different beats. Like all writers, she is first and foremost an avid reader with a passion for creating out-of-the-box content and the ability to write about any topic. As part of the ETR team, he will cover the latest news in the edtech industry with a focus on stories about edtech startup companies and their funding.

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